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Channel-by-channel guide to the landscape faced by Australian marketers in 2013
The 2013 Marketing Survival Guide is a collection of thoughts from industry leaders and data visualisation across traditional, digital and every grey area in between. It also features the year's best opinion and Marketing case studies curated for you by the Marketing mag editorial team.This is a digital edition and is provided via Zinio.
The Product Placement Handbook
The marketer’s guide to navigating the renaissance of branded entertainment, from first steps to measurement, including partnering and negotiation, real-world case studies and measurement formulas. With a foreword by Jason Franklin, Southern Star Group, chapters include: (1) First steps; (2) Collaboration; (3) Exposure - who really wins?; (4) Seeding activation and leveraging; (5) Social media; and, (6) Holistic measurement and actionable insights.
BONUS: Exclusive case studies
As an added incentive you will also receive ‘MasterChef Australia 2009-2012: The Case Study Series’ in which the value to brands involved in the season finales across the four seasons is analysed and laid bare, from the show’s early days to its peak popularity and onward. Find out who really won MasterChef. (Hint: it’s not a contestant.)